Really excited to have Brandon Laws, director of marketing at Xenium HR and host of the "Transform Your Workplace" podcast, on the program. Today, we touch on:
Suggested reading:
How to Win Friends and Influence People | Atomic Habits | What Got You There Won’t Get You There | Deep Work | Jab, Jab, Jab, Right Hook | Atlas Shrugged
About Brandon Laws:
Brandon is the Director of Marketing at Xenium HR. He joined the team in October 2008. In over nine years with Xenium, he has held the positions of Operations Administrator, Sales & Marketing Coordinator, Senior Marketing Specialist & Business Analyst, Marketing Manager, and Senior Marketing Manager.
Taking on the role of Director of Marketing in July 2015, Brandon spearheads all marketing efforts with a focus on lead generation, contributing to new business growth. Brandon oversees all outbound marketing campaigns, product marketing efforts, the digital marketing strategy (e.g. website management & SEO, blogging, content creation, social media, pay-per-click advertising), events management, sponsorships, and public relations. Brandon is heavily involved in other company initiatives as well. He has contributed to the Xenium Culture Integration & Team Enhancement (XCITE) committee for six years and has sat on the Stoller Group wellness committee for three years.
In February 2012, Brandon received The Stoller Group’s “Bright Idea” award for implementing and having success with local search engine optimization for the Xenium website and for contributing to the development of a client utilization tracking system. Additionally, Brandon volunteers on the board of the Portland Human Resources Management Association (PHRMA) as the Director of Marketing and PR. Brandon’s focus on personal growth is central to all he does and leads to his continual efforts to become a better person and a greater asset to the people around him. In his various roles, Brandon has led projects such as “Passport to Xenium,” (an internal marketing effort designed to encourage all Xenium employees to invest in marketing and sales efforts), a rebuild of the Xenium website, the Human Resource for Small Business Podcast, and other projects relating to search engine marketing and social media marketing.