In this episode of Chatting GPT, host Maryrose Lyons sits down with marketing thought leader Mark Schaefer to discuss his latest book, Audacious: How to Be Spotted in an AI-Driven World. Mark dives into why most marketing today is stuck in a "pandemic of dullness", how AI is rapidly reshaping the industry, and why simply being competent is no longer enough.

🔥 Key Topics:

• Why AI is making “good enough” marketing obsolete 🚫
• How businesses can out-human AI to stay relevant 🧠
• The marketing stunt that made people abandon their food 🍽️
• Future-proofing your brand in the age of automation 🔮
• The downfall of Twitter and the future of social media 📉

Mark also shares insider insights from top brands, practical tips for standing out, and his take on where marketing is headed next. If you want to zig when others zag and future-proof your marketing, this episode is a must-listen! 🎧

📖 Book Mentioned: Audacious by Mark Schaefer https://www.amazon.com/Audacious-How-Humans-Marketing-World/dp/B0DSHRN3PC

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