First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
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First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
Ask Splash Anything: How Do I Maximize My Event Budget?
Checked In with Splash
47 minutes
1 year ago
Ask Splash Anything: How Do I Maximize My Event Budget?
In this episode of Checked In, Haley Kaplan and Chelsea Hill from Splash's experiential marketing team launch the first installment of Ask Splash Anything, an advice series for event marketers. To kick off our new series, we polled our audience on the top questions they wanted us to answer. Here's what they asked: How do you maximize event budget?How do you make a big impact and get results with a limited budget?What are some creative events and activations to do with a lean budget?How do y...
Checked In with Splash
First-party data is marketing gold. But only 1 in 5 marketers are using their event data effectively. In this episode, host Haley Kaplan sits down with Taylor Bohn, Event Technology Manager at Cvent, to discuss how event professionals can collect intentional data and use it to drive real results. They cover how to build a clear data strategy, align with internal teams, and make your tech stack work for you. If you’re looking to maximize the full potential of your events, this episode gives yo...
