When marketing and sales work together, they both win at events. In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse. Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to...
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When marketing and sales work together, they both win at events. In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse. Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to...
Ask Splash Anything: What Are the Best Ways to Engage My Audience?
Checked In with Splash
49 minutes
1 year ago
Ask Splash Anything: What Are the Best Ways to Engage My Audience?
In this episode of Checked In, Haley Kaplan and Chelsea Hill from Splash's experiential marketing team host our advice series, Ask Splash Anything. In this series, we poll our audience on the top questions they want us to answer. Here's what they asked: How do I increase leads and engage attendees before and during my event?What's the best way to use my events to engage my audience year-round?How can I get guests to actually show up to my event?How do I make the most of my...
Checked In with Splash
When marketing and sales work together, they both win at events. In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse. Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to...
