When marketing and sales work together, they both win at events. In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse. Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to...
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When marketing and sales work together, they both win at events. In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse. Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to...
Attendee Drop-Off? Here's How to Fill More Seats at Your Event
Checked In with Splash
26 minutes
1 month ago
Attendee Drop-Off? Here's How to Fill More Seats at Your Event
You’ve curated the perfect experience, nailed the logistics, and built the buzz. But when the day arrives, the seats are emptier than expected. In this episode, Haley Kaplan shares Splash’s proven framework for overcoming attrition and driving attendee commitment. From refining your messaging to targeting the right audience, she outlines the key tactics to turn low attendance into a thing of the past. Tune in for actionable insights that will help you fill seats and create events that t...
Checked In with Splash
When marketing and sales work together, they both win at events. In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse. Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to...
