When marketing and sales work together, they both win at events. In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse. Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to...
All content for Checked In with Splash is the property of Splash and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
When marketing and sales work together, they both win at events. In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse. Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to...
How to Design Brand Experiences That Will Have Everyone Talking
Checked In with Splash
37 minutes
1 month ago
How to Design Brand Experiences That Will Have Everyone Talking
Can B2B events be fun, creative, and strategic? Absolutely. In this episode, Camille Arnold sits down with Gracie Bulleit from Pendo and Laura Lilley from Hootsuite to discuss how event marketers can strike the perfect balance between creating engaging brand moments and achieving measurable results. They share the strategies that elevated their event programs, including gamification, hands-on experiences, and community engagement that drive real business impact. Tune in to learn: Creati...
Checked In with Splash
When marketing and sales work together, they both win at events. In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse. Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to...
