When marketing and sales work together, they both win at events. In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse. Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to...
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When marketing and sales work together, they both win at events. In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse. Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to...
Lessons from Cvent CONNECT: What the Best Event Marketers Are Doing Now
Checked In with Splash
15 minutes
3 months ago
Lessons from Cvent CONNECT: What the Best Event Marketers Are Doing Now
If you’re an event professional, you’ve probably heard of Cvent CONNECT. It’s the annual conference where event pros come together to explore what’s next for the industry. In this episode, the Splash team attends for the first time and shares their experience. Hayley Pellizzon, Perry Piep, and Haley Kaplan talk about what they learned, the moments that stood out, and the ideas they are taking back to their work. From tech tours to customer stories, hear their honest takeaways from CONNECT 202...
Checked In with Splash
When marketing and sales work together, they both win at events. In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse. Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to...
