When marketing and sales work together, they both win at events. In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse. Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to...
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When marketing and sales work together, they both win at events. In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse. Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to...
Part 2: Getting Started with Your Event-Led Growth Strategy
Checked In with Splash
17 minutes
6 months ago
Part 2: Getting Started with Your Event-Led Growth Strategy
Smaller, repeatable events are the cornerstone of an event-led growth strategy. But does the fact that they’re smaller mean they’re easier to run? In part two of our event-led growth (ELG) series, Camille Arnold continues her conversation with Alyssa Peltier, Rachel Andrews, and Felicia Asiedu to debunk the idea that smaller events require less effort or planning that the rest of the event mix. They discuss what goes into making small events repeatable and effective, and how to balance scalin...
Checked In with Splash
When marketing and sales work together, they both win at events. In this episode, Haley Kaplan sits down with Erin Biesanz from Arctic Wolf to explore how aligning sales and marketing teams can create an unstoppable event-driven powerhouse. Erin shares her strategies for setting shared goals and fostering collaboration to ensure that events drive leads, boost ROI, and optimize the sales pipeline. By the end of this episode, both sales and marketing teams will gain practical insights on how to...
