In this episode of Cheer: The British Way, we dive deep into the incredible rise of Gymfinity, one of Wales’ fastest-growing cheer programmes. Founder Zoe shares the raw, unfiltered story of how she built a brand-new programme from the ground up and led it all the way to a bid to Worlds in just three years.

We explore the challenges, breakthroughs, late nights, and big decisions that shaped Gymfinity’s journey, and how their success has had a ripple effect across the wider Welsh cheer community. From creating opportunities for young athletes to raising the competitive standard in Wales, this is a story of determination, vision, and genuine grassroots growth.

If you love cheer, entrepreneurship, or behind-the-scenes stories of building something extraordinary, this is an episode you won’t want to miss. #NotJustCheer