In this eye-opening episode of Cheer: The British Way, hosts Tori Rubin and Ant Ridgway sit down once again with the brilliantly knowledgeable Rachel Lynch, better known as The Cheerleading CEO. Listen as they unpack a question every parent and athlete has asked at some point: “Why is cheerleading so expensive?”

From competition fees and uniforms to the lesser-known costs like training space, staffing, travel, and behind-the-scenes logistics, we break down exactly where the money goes, and why. Whether you’re a new cheer parent, a seasoned athlete, or a coach wanting to better communicate value, this episode shines a light on the hidden investments that make this sport what it is.

Expect an honest conversation, expert insight, and plenty of “aha” moments as we explore the true cost of cheerleading in the UK.

#NotJustCheer

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