This conversation changed the way I think about caffeine.
In this episode of Chewing the Crust, I speak with Steve Frazier, author of Release the Coffee Cuffs, Winning the Battle with Caffeine. Steve literally broke up with coffee after decades of heavy use, business stress and family health challenges… and the results surprised even him.
We dig into:
☕ Why caffeine doesn’t give you energy, it borrows it
🧠 Cognitive dissonance and why we defend certain habits
😴 The neuroscience of adenosine and sleep quality
👶 The impact of caffeine on pregnancy
🧬 Hormones, testosterone and anxiety
🔥 Why caffeine is a trillion-dollar industry
🧠 How to reduce caffeine safely
💡 The day Steve said, “I’ve had enough.”
Website: releasethecoffeecuffs.com
📘 Steve's Book : Release the Coffee Cuffs – Winning the Battle with Caffeine
LinkedIn: Steve Frazier – Founder | Coach | Author
🎙 Quote from the episode:
“Sometimes the first step to waking up… is putting something down.”
Steve Frazier transcript
This isn’t anti-coffee, it’s pro-choice, pro-knowledge, pro-health. What if we just gave it a try and measured the difference?
💬 If this conversation resonates, please like, subscribe, and leave a comment — it genuinely helps others find these powerful stories.
📗 Mark’s Book: The Pie Eating Man’s Guide to a Healthy Mind
👇 Would you try 7 days without caffeine? Let me know in the comments.
Your answers help more people see this video.
00:00 Intro, Steve’s story
02:00 The poem, The Cup That Never Empties
04:00 Steve’s entrepreneurial journey ✦ restaurants ✦ coaching ✦ family
09:00 The health scare that changed everything
13:00 Caffeine, brain fog and sleep cycles
17:00 Cognitive dissonance, why we defend coffee
22:00 Caffeine vs adenosine explained simply
29:00 Why exhaustion is now normal
34:00 Circadian rhythm & hidden sleep disruption
37:00 Testosterone, anxiety & belly fat
47:00 Pregnancy, fertility & caffeine concerns
54:00 Caffeine withdrawal vs tapering safely
59:00 Habit, identity & peer pressure
1:03:00 Alcohol, caffeine & unusual choices
1:12:00 Why we resist change
1:19:00 What have we got to lose?