Benjamin Davis is the Founder and CEO of TryNow, which has pioneered the "try before you buy" model to improve conversion rates for eCommerce brands. Under his leadership, TryNow has raised approximately $24 million in funding. Before TryNow, Benjamin founded an apparel brand and worked in private equity.

"Try before you buy" has transformed e-commerce by reducing customer acquisition costs and improving conversion rates. Many online shoppers hesitate to purchase due to uncertainty about fit, feel, or function, leading to abandoned carts and high return rates. How can companies remove friction from the online shopping experience and increase customer lifetime value?

According to "try before you buy" frontrunner Benjamin Davis, major retailers like Amazon have already seen success with similar programs, making "try before you buy" a proven strategy for growth. These programs can integrate seamlessly with Shopify and return management systems, minimizing operational disruptions for brands. While some companies worry about higher return rates, Benjamin maintains that faster return cycles improve inventory efficiency and that the additional revenue outweighs the costs.

In today's Chief Advertiser episode, Samir Balwani speaks with Benjamin Davis, the Founder and CEO of TryNow, about how "try before you buy" is driving the future of e-commerce and customer acquisition. Benjamin discusses how to communicate this program's benefits to company executives, the importance of reducing reliance on paid media, and how TryNow helps brands optimize profitability while enhancing the customer experience.