Our guest today is Jared Fuller, Co-Founder & CEO at Partner Hacker and Chief Ecosystem Officer at Reveal. Join Ethan Beute in this engaging conversation with Jared about his insights into three types of entrepreneurs, three distinct eras in B2B SaaS, the category of near bound, and the role of evangelism.
Jared encourages evangelists to embrace their true selves, lead with genuineness and passion, navigate life authentically, and share their stories openly and honestly. This approach helps serve the emerging economy that favors “who” over “how.”
Takeaways:
- The most important role of a chief evangelist lies in authenticity. The work must be done with passion, sincerity, and genuineness – qualities that can’t be bought or faked.
- Three distinct types of entrepreneurs - builders, geniuses, and pros – start and build companies in three distinct ways. The one most aligned with thoughtful, strategic evangelism is the pro.
- The process of crafting a manifesto helps in category creation and evangelism. With “Trust is the New Data,” Jared co-founded PartnerHacker with a well-developed and articulated point of view, foundation, and strategic direction.
- Trust is essential to successfully guide individuals toward their desired outcomes. Building relationships and prioritizing people supports long-term, sustainable success more than highlighting credentials or pushing products. The trend is toward “who” over “how.”
Quote of the Show:
- “We only trust people who’ve been to places we want to go. That’s how we buy today.”
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