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China Tech & Business Decoded
Takefumi Makino
26 episodes
2 days ago
Google Notebooklm unravel Chinese technology and business. Based on Japanese Newsletter “知らなかった!中国ITを深く知るためのキーワード”. by IT Journalist Takefumi Makino.
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Technology
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All content for China Tech & Business Decoded is the property of Takefumi Makino and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Google Notebooklm unravel Chinese technology and business. Based on Japanese Newsletter “知らなかった!中国ITを深く知るためのキーワード”. by IT Journalist Takefumi Makino.
Show more...
Technology
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vol.052:China's New Tea Craze
China Tech & Business Decoded
16 minutes 13 seconds
1 month ago
vol.052:China's New Tea Craze

The source, an issue of the newsletter "知らなかった!中国ITを深く理解するためのキーワード" authored by IT journalist Takemi Makino, provides an in-depth analysis of the resurgence and modernization of the Chinese tea café industry. It explains how a new style of cold, arranged Chinese tea―like fruit teas and cheese-cream teas―has captivated young consumers, replacing the traditional perception of tea as "dull." The success of industry leader Heytea (喜茶) is detailed, highlighting its critical adoption of three key factors: high-quality ingredients, effective use of online services (such as mobile ordering and delivery via WeChat Mini Program), and artistic branding which fosters a "Guochao" (国潮) or national trend movement celebrating traditional Chinese culture with a modern twist. The source contrasts this sustainable business model with the short-lived boom-and-bust cycle of other "Insta-worthy" businesses, suggesting that Heytea’s strategy ensures lasting success and transforms the perceived value of traditional Chinese products.

China Tech & Business Decoded
Google Notebooklm unravel Chinese technology and business. Based on Japanese Newsletter “知らなかった!中国ITを深く知るためのキーワード”. by IT Journalist Takefumi Makino.