#85 - Andrew Coates: Why the Fitness Industry is Divided⏤and Trusting Science, Not Feelings

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Choose Hard with Cody McBroom

Cody McBroom

1082 episodes

23 hours ago

Choose Hard is the podcast for those who coach, train, lead—and refuse to settle. Hosted by Cody McBroom—online fitness and nutrition coach with 15+ years of experience—this show is your unfiltered source for science-backed training insights, business-savvy coaching strategies, and values-driven leadership lessons. Whether you're a coach, athlete, or high-performer committed to leveling up, you’ll get actionable tools to build your body, grow your business, and lead with purpose. No fluff. No hacks. Just hard-earned growth.

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#85 - Andrew Coates: Why the Fitness Industry is Divided⏤and Trusting Science, Not Feelings

Choose Hard with Cody McBroom

1 hour 12 minutes 57 seconds

1 day ago

#85 - Andrew Coates: Why the Fitness Industry is Divided⏤and Trusting Science, Not Feelings

In this episode of The Choose Hard Podcast, Cody McBroom sits down with Andrew Coates (@andrewcoatesfitness) to tackle one of the most controversial debates in the fitness and health world: the clash between evidence-based science and ideologically driven messaging.

Cody and Andrew dive deep into the rise of “health at any size,” the growing divide between research and rhetoric, and why the fitness industry has become afraid to speak uncomfortable truths about body fat, metabolic health, and long-term outcomes. Together, they challenge misinformation, discuss why nuance gets lost online, and explain why credible voices must push back against misleading narratives.

You’ll learn:

- Why ideology is replacing evidence in parts of the fitness industry

- The truth about adiposity and metabolic disease risk

- Why many coaches stay silent out of fear

- The difference between empowering body positivity and denying biology

- Why “comforting lies” often outperform factual information

- How the industry can move toward more honest, science-led conversations

This episode is for anyone who wants clarity, honesty, and real evidence in a world full of noise. If you’re tired of misinformation — on either side of the spectrum — this conversation will sharpen your perspective and elevate your understanding of health.

This is the kind of truth the industry needs — even if it’s not the truth everyone wants to hear.

You can find Andrew on Instagram and listen to his podcast, at the links below:

- https://www.instagram.com/andrewcoatesfitness/

- https://apple.co/4pq5P8S

- https://sptfy.com/QcXf

📌 Follow Choose Hard on instagram @choosehardpodcast and grab Choose Hard Merch at www.choose-hard.com

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