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00:00 Introduction to Nikolaus Hirsch and Hirsch The Bracelets
00:32 Welcome to the chronedo Podcast
02:35 Nikolaus Hirsch's Background and Family Business
06:00 Challenges and Innovations in the Watch Strap Industry
10:47 Nikolaus's Journey and Personal Interests
14:07 Digital Transformation and Social Media Strategy
19:40 Leadership and Family Dynamics in Business
30:02 Taking Responsibility: A Family Trait
31:28 Impact of Social Media on Business
33:44 Embracing the Role of Brand Spokesperson
38:23 Navigating Social Media Strategies
47:36 The Importance of Change and Innovation
55:29 Balancing Family and Business
56:39 Final Thoughts and Advice
Hirsch The Bracelet has been a key player in the watch strap industry, supplying some of the most renowned watch brands worldwide. In this episode of the chronedo Podcast, we sit down with Nikolaus Hirsch, CEO of the family-run company, to explore the fascinating journey of Hirsch—from its origins as a small leather workshop to becoming a global leader in high-quality watch straps.
Nikolaus shares insights into the challenges of working with high-end watch manufacturers, the importance of innovation, sustainability, and new materials, and how his transition from digital marketing to CEO helped shape the future of the company. We also discuss the evolution of watch straps, shifting consumer preferences, and what it takes to stay ahead in an industry that values both tradition and cutting-edge technology.
If you're passionate about watches, craftsmanship, and business innovation, this episode is a must-listen!