Today on the show, we have Susan Keplinger, CEO of Force of Nature, a boutique performance marketing shop behind the growth of brands like Ring, Oofos, and other category leaders. With experience building data-driven growth engines across e-commerce and DTC, Suzanne has helped companies shift from chaotic marketing to orchestrated, scalable systems. In this episode, we uncover why the future of performance marketing isn’t about hacking audiences or chasing the “one winning creative”—but build...
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Today on the show, we have Susan Keplinger, CEO of Force of Nature, a boutique performance marketing shop behind the growth of brands like Ring, Oofos, and other category leaders. With experience building data-driven growth engines across e-commerce and DTC, Suzanne has helped companies shift from chaotic marketing to orchestrated, scalable systems. In this episode, we uncover why the future of performance marketing isn’t about hacking audiences or chasing the “one winning creative”—but build...
E296 | What thousands of A/B tests reveal about websites that convert and retain with Casey Hill | DoWhatWorks
CHURN FM
45 minutes
3 months ago
E296 | What thousands of A/B tests reveal about websites that convert and retain with Casey Hill | DoWhatWorks
Today on the show we have Casey Hill, CMO of DoWhatWorks, a patented growth experiment tracking engine that reveals which website changes actually drive results. Casey brings experience from ActiveCampaign, his work as a Stanford instructor and advisor, and years of research into how leading companies like Slack, Shopify, and Asana run experiments. In this episode, Casey breaks down why most A/B tests fail and how to focus on the few elements that truly move the needle. We explore why t...
CHURN FM
Today on the show, we have Susan Keplinger, CEO of Force of Nature, a boutique performance marketing shop behind the growth of brands like Ring, Oofos, and other category leaders. With experience building data-driven growth engines across e-commerce and DTC, Suzanne has helped companies shift from chaotic marketing to orchestrated, scalable systems. In this episode, we uncover why the future of performance marketing isn’t about hacking audiences or chasing the “one winning creative”—but build...
