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CIM Marketing Podcast
CIM | The Chartered Institute of Marketing
120 episodes
1 month ago
The CIM Marketing Podcast delivers the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. This podcast is your essential resource for staying ahead of the curve. Subscribe now for your dose of marketing intelligence.
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Marketing
Business
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All content for CIM Marketing Podcast is the property of CIM | The Chartered Institute of Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The CIM Marketing Podcast delivers the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. This podcast is your essential resource for staying ahead of the curve. Subscribe now for your dose of marketing intelligence.
Show more...
Marketing
Business
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How AI can help challenger brands beat the competition
CIM Marketing Podcast
31 minutes
3 months ago
How AI can help challenger brands beat the competition

In this episode of the CIM Marketing Podcast, Duarte Garrido (DG), co-founder of DoJo AI, gives our listeners the inside track on how AI technology is enabling small marketing functions to compete with corporate behemoths. 

 

He highlights the growing complexity marketers face, including fragmented tools, limited budgets, and rising expectations and explores what the democratisation of marketing means for challenger brands.  

 

This podcast will:

• Reveal why AI marketing will help small firms catch up with major corporates

• Explore how technology will relieve marketers of time-consuming mundane jobs

• Highlight why marketers are unwise to rely on LLMs

Want to know more? Check out the CIM Content hub now for all things marketing.

CIM Marketing Podcast
The CIM Marketing Podcast delivers the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. This podcast is your essential resource for staying ahead of the curve. Subscribe now for your dose of marketing intelligence.