In this reboot episode of The Circularity Catalyst, Ken Alston redefines what real circularity means and why “circularity alone isn’t enough.” He explains how sustainability has been diluted and introduces key ideas like Vitacide Risk™—the danger businesses face when they unknowingly harm the very systems that sustain life. Ken shares how real circularity, inspired by nature’s living cycles, can help companies move beyond loops and into true regeneration.