
In this powerful episode of The Circularity Catalyst, Ken Alston revisits the roots of corporate sustainability and reveals a critical flaw he calls the “original sin” — a decades-old misquote that set business sustainability on the wrong path. Drawing from his firsthand experience at the 1992 Earth Summit, Ken explains how sustainability lost its true meaning, how AI is now amplifying those mistakes, and why understanding Vitacide Risk™ is essential for the future of life and business.