In this episode of The Circularity Catalyst, Ken Alston introduces the concept of Vitacide Risk™ — the hidden business threat that comes from damaging the very systems your company depends on. Drawing from decades of experience in corporate sustainability and circular design, Ken explains how traditional business models are unsustainable and shares two proven frameworks — the Tactical Tetrahedron and Design-Like-Nature — that help companies shift from harmful practices to regenerative growth.