We are joined by our producer extraordinaire, Alex Giroux the Associate Director of Brand and Customer Experience at Agital to talk all things marketing from the brain of an ad agency leader.
From how direct mail is so cool that Kat keeps hers (but somehow is responsible enough to develop disposable camera pictures) to AI content creation, Alex has us covered on the latest and greatest marketing trends for both B2B and B2C.
Whether you are in marketing or in business, this episode should resonate for you! And if it doesn't, you can just watch the YouTube with the sound off like Ian.
If you enjoy the pod, and want to keep our bosses happy, please click here: https://www.cisco.com/site/us/en/solutions/small-business/index.html
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We are joined by our producer extraordinaire, Alex Giroux the Associate Director of Brand and Customer Experience at Agital to talk all things marketing from the brain of an ad agency leader.
From how direct mail is so cool that Kat keeps hers (but somehow is responsible enough to develop disposable camera pictures) to AI content creation, Alex has us covered on the latest and greatest marketing trends for both B2B and B2C.
Whether you are in marketing or in business, this episode should resonate for you! And if it doesn't, you can just watch the YouTube with the sound off like Ian.
If you enjoy the pod, and want to keep our bosses happy, please click here: https://www.cisco.com/site/us/en/solutions/small-business/index.html
Shift Happens – Episode 17: Best Of…Profit Engines and Game Changers
Cisco Podcast Network
15 minutes 42 seconds
1 month ago
Shift Happens – Episode 17: Best Of…Profit Engines and Game Changers
We're back with another power-packed highlight reel of our favorite conversations. In this episode, Jeff revisits big shifts shaping the partner + customer ecosystem:
🦸 Managed Services as the #1 driver of profitability
💡 The Customer Value Journey redefining outcomes
🤖 AI in marketing-finding balance between machine + human touch
🚚 Distribution as a growth lever, not just "pick, pack, and ship"
Cisco partners aren't just moving products-they're delivering business outcomes. This episode dives into how we scale that impact with managed offers, recurring revenue, and partner-led innovation.
⚡ Don't miss the insights from Andrew Wozniak, Leonard Thompson, Emma Carpenter, Stephen Tessitore, and John Brookbank.
🎧 Listen in, get inspired, and remember: Shift your mindset. Shift your strategy. Shift into action.
Let's make shift happen!
Cisco Podcast Network
We are joined by our producer extraordinaire, Alex Giroux the Associate Director of Brand and Customer Experience at Agital to talk all things marketing from the brain of an ad agency leader.
From how direct mail is so cool that Kat keeps hers (but somehow is responsible enough to develop disposable camera pictures) to AI content creation, Alex has us covered on the latest and greatest marketing trends for both B2B and B2C.
Whether you are in marketing or in business, this episode should resonate for you! And if it doesn't, you can just watch the YouTube with the sound off like Ian.
If you enjoy the pod, and want to keep our bosses happy, please click here: https://www.cisco.com/site/us/en/solutions/small-business/index.html
