We are joined by our producer extraordinaire, Alex Giroux the Associate Director of Brand and Customer Experience at Agital to talk all things marketing from the brain of an ad agency leader.
From how direct mail is so cool that Kat keeps hers (but somehow is responsible enough to develop disposable camera pictures) to AI content creation, Alex has us covered on the latest and greatest marketing trends for both B2B and B2C.
Whether you are in marketing or in business, this episode should resonate for you! And if it doesn't, you can just watch the YouTube with the sound off like Ian.
If you enjoy the pod, and want to keep our bosses happy, please click here: https://www.cisco.com/site/us/en/solutions/small-business/index.html
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We are joined by our producer extraordinaire, Alex Giroux the Associate Director of Brand and Customer Experience at Agital to talk all things marketing from the brain of an ad agency leader.
From how direct mail is so cool that Kat keeps hers (but somehow is responsible enough to develop disposable camera pictures) to AI content creation, Alex has us covered on the latest and greatest marketing trends for both B2B and B2C.
Whether you are in marketing or in business, this episode should resonate for you! And if it doesn't, you can just watch the YouTube with the sound off like Ian.
If you enjoy the pod, and want to keep our bosses happy, please click here: https://www.cisco.com/site/us/en/solutions/small-business/index.html
Shift Happens- Episode 18: AI, Ecosystems, and the Future of Partner Success
Cisco Podcast Network
37 minutes 19 seconds
1 month ago
Shift Happens- Episode 18: AI, Ecosystems, and the Future of Partner Success
What does it take to build durable growth in a $5.4 trillion tech market? đź’ˇ
In this episode, Jeff Edwards sits down with Gwendolyn Brantley, Cisco’s Director of Software & Service Sales for the Americas Partner Organization, to explore how AI, ecosystem partnerships, and premium services are reshaping the way customers buy, consume, and renew technology.
🎙️ Key takeaways:
• How AI and complexity are redefining customer expectations
• Why “meeting customers where they are” demands an ecosystem mindset
• The role of the Cisco 360 Partner Program in driving durable, recurring growth
• Why adoption accountability and premium services create happier customers
• Gwendolyn’s leadership superpower: The Connector 🕸️
If you lead teams, work with partners, or thrive on turning market shifts into opportunity—this one’s for you.
👉 Listen now and make shift happen.
Cisco Podcast Network
We are joined by our producer extraordinaire, Alex Giroux the Associate Director of Brand and Customer Experience at Agital to talk all things marketing from the brain of an ad agency leader.
From how direct mail is so cool that Kat keeps hers (but somehow is responsible enough to develop disposable camera pictures) to AI content creation, Alex has us covered on the latest and greatest marketing trends for both B2B and B2C.
Whether you are in marketing or in business, this episode should resonate for you! And if it doesn't, you can just watch the YouTube with the sound off like Ian.
If you enjoy the pod, and want to keep our bosses happy, please click here: https://www.cisco.com/site/us/en/solutions/small-business/index.html
