In this episode hosted by Professor Richard Calland, CISL Fellow Dr. Victoria Hurth – whose expertise spans marketing and sustainability but who is passionate about the binding role that governance plays in linking organizational purpose with commercial strategy – explains how the ISO37000 standard was developed (she played a leading role) and what it means for board directors who are serious about raising their game in the light of the mounting global poly-crisis confronting humanity.   About the University of Cambridge Institute for Sustainability Leadership (CISL)  The University of Cambridge Institute for Sustainability Leadership partners with business and governments to develop leadership and solutions for a sustainable economy. We aim to achieve net zero, protect and restore nature, and build inclusive and resilient societies. For over three decades we have built the leadership capacity and capabilities of individuals and organisations, and created industry-leading collaborations, to catalyse change and accelerate the path to a sustainable economy. Our interdisciplinary research engagement builds the evidence base for practical action. Discover our work with boards at www.cisl.cam.ac.uk/boards ***** The opinions expressed here are those of the authors and do not represent an official position of CISL or The University of Cambridge.