What does it feel like to leave a secure career and leap into the unknown? For Kimberly Clark, it’s like “stepping off a cliff into the clouds” or “throwing stones into the unknown” to find the path forward. In this episode of Clarity Generates Confidence, Gary catches up with the former VP of Sales & Marketing at ITR Economics—now the founder of Vision to Action (V2A) Marketing—as she shares how she turned that leap of faith into a thriving business. Drawing on 14 years of data-driven expertise, Kimberly reveals her 90-day process for transforming marketing from a “black hole” into a measurable growth engine: uncovering a company’s purpose, planning quick wins to fund long-term goals, and creating psychology-driven strategies that build know, like, and trust. She offers a fresh perspective on cutting through the noise, avoiding hype-driven tactics, and leading with purpose to turn uncertainty into opportunity.