What happens when a former CFO and a veteran marketing strategist sit down to talk about risk, reinvention, and purpose? In this episode of *Clean Your Toilet*, Pei Ying and Will unpack what it *really* means to “go big or go home” when the stakes are high and the safety net is gone.
Most people romanticize the leap from corporate to entrepreneurship as a bold, passion-fuelled adventure. But Pei Ying — who walked away from a secure C-suite role to build her own business — knows the truth: the leap is less about adrenaline and more about wrestling with uncertainty, self-belief, and the parts of yourself you’ve avoided for years.
Her journey began with a laser-focused goal: become a CFO. And she did — within ten years, faster than most. But once she got there, the question shifted: What now? The shiny title wasn’t enough. The pull toward work that felt purposeful grew too strong to ignore. Leaving wasn’t just a career move — it was an identity shift.
Will’s path was less linear but no less revealing. From aspiring athlete to musician to engineer to advertising professional, he stumbled through false starts, firings, and frustrations until he realized he could no longer work for leaders without vision. Starting his own agency wasn’t just about creative control — it was about refusing to settle for mediocrity.
Together, they explore the messy middle that comes after you’ve said no to the old path but haven’t fully built the new one:
- Navigating the gap between who you were and who you’re becoming
- Developing the inner confidence to keep going when external validation disappears
- Bridging the disconnect between ground-level employees and strategic decision-makers
- Playing roles beyond your pay grade — and turning that into leverage
It’s a conversation about ambition without the burnout, leadership without the ego, and impact without the illusion that you have to do it all alone. Pei Ying shares how coaching sharpened her ability to spot and bridge gaps inside organizations — a skill that accelerated her corporate climb and later became the foundation of her entrepreneurial work. Will reflects on how caring deeply (even to the point of conflict) can be the very thing that sets you apart in a crowded marketplace.
If you’ve ever:
- Wondered if you’re “wasting” your potential by staying safe
- Felt caught between chasing impact and protecting stability
- Struggled to trust yourself when the plan isn’t clear
…this episode will give you both the permission and the push to redefine what “going big” actually means for you.
Because sometimes, going big isn’t about more money, more followers, or more recognition. It’s about the courage to clean out the inner clutter that keeps you chained to a version of success you’ve outgrown.
🧼 Your clarity is the clean water.
🚽 Your old definitions of success are the drain.
💩 The fear, self-doubt, and people-pleasing? That’s the clog.
Flush it out. Step in. And build something that matters.