🔗 Free Repeat Order Growth Calculator: https://www.wearedefiant.io/repeat-order-growth-calculator🔗 Join eCommerce Growth Made Easy: https://www.skool.com/e-commerce-growth/about📈 Work with me: https://www.wearedefiant.io/If you want to grow your eCommerce brand, increasing your Average Order Value (AOV) sounds like the obvious move. But here’s the thing… a higher AOV doesn’t always mean higher profit. And in some cases, chasing a bigger basket actually slows your growth.In this episode, we break down both sides so you can choose the right lever for your business.Part One: How to increase AOV the right wayBundles that actually convertBuy More, Save More (and why it increases profit when done properly)Smart free-shipping thresholdsGift with purchaseCart psychology, upsells, and post-purchase cross sellsHow all of these stack to increase margin without feeling pushyPart Two: When you shouldn’t focus on AOVFor repeat-purchase brands, order frequency beats basket size every time. We’ll walk through how to increase customer lifetime value by improving usage, education, and habit formation.By the end of this episode, you’ll know exactly which lever your business should pull next, AOV or retention, and how to make it work in your numbers, not against them.If you want my calculators for AOV, breakeven points, and time-between-transactions, you can find them inside my eCommerce Growth Made Easy community on Skool. You can join for free below.🔗 Join eCommerce Growth Made Easy: https://www.skool.com/e-commerce-growth/about📈 Work with me: https://www.wearedefiant.io/If this episode helps, hit Subscribe. I appreciate it more than you know.