Send us a text In this dynamic episode of “Clicks & Clarity with Claire,” Claire Jarrett, CEO of Jarrett Digital, pulls back the curtain on why your rivals are scooping up the best leads—and exactly how you can beat them at their own game. You’ll learn Claire’s step-by-step framework for auditing competitor keywords, crafting ads that out-promise the rest, and reverse-engineering high-converting landing pages. Plus, she breaks down the smarter bidding tactics, data-drive...
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Send us a text In this dynamic episode of “Clicks & Clarity with Claire,” Claire Jarrett, CEO of Jarrett Digital, pulls back the curtain on why your rivals are scooping up the best leads—and exactly how you can beat them at their own game. You’ll learn Claire’s step-by-step framework for auditing competitor keywords, crafting ads that out-promise the rest, and reverse-engineering high-converting landing pages. Plus, she breaks down the smarter bidding tactics, data-drive...
The Lazy Ad Group Mistake: Why Structure Matters More Than You Think
Clicks and Clarity with Claire
4 minutes
5 months ago
The Lazy Ad Group Mistake: Why Structure Matters More Than You Think
Send us a text In this episode of Clicks & Clarity with Claire, we're unpacking a costly mistake many advertisers don't even realise they're making: the lazy ad group. Claire Jarrett reveals why lumping all your keywords into a single ad group isn't just messy—it's actively hurting your results. You'll discover how proper campaign structure directly impacts your click-through rates, quality scores, and ultimately, your cost per lead. Learn exactly how to structure your ad groups around cl...
Clicks and Clarity with Claire
Send us a text In this dynamic episode of “Clicks & Clarity with Claire,” Claire Jarrett, CEO of Jarrett Digital, pulls back the curtain on why your rivals are scooping up the best leads—and exactly how you can beat them at their own game. You’ll learn Claire’s step-by-step framework for auditing competitor keywords, crafting ads that out-promise the rest, and reverse-engineering high-converting landing pages. Plus, she breaks down the smarter bidding tactics, data-drive...
