Ivy Malik opens up about her path from running a successful restaurant to becoming a business coach for creatives. She shares how her early experiences advocating for underpaid friends shaped her mission, why she doesn’t believe in flashy sales tactics, and what it really takes to build a business that feels aligned.We talk about the realities of starting over, the emotional side of entrepreneurship, and how she uses clarity and connection — not pressure — to sell her coaching offers. Ivy also reflects on building a personal brand later in life, and why self-acceptance has been the foundation for her visibility and content strategy.This is a grounded, no-hype conversation about business, mindset, and showing up with integrity.Connect with Ivy here: https://www.instagram.com/ivymalikofficial/Click here to download The 350+ Leads Blueprint: https://clientrevolution.co/Timestamps:00:00 – How Ivy discovered her mission helping creatives02:00 – From dinner parties to running a restaurant06:40 – Pivoting into coaching without fear08:30 – Finding her first clients (and doing free work)12:00 – Her take on giving vs. charging15:00 – What makes content actually convert18:00 – The difference between free content and paid transformation21:00 – Lessons from building a personal brand later in life24:00 – The hardest part of switching industries28:00 – Ivy’s values-driven content strategy31:00 – How she invites people to work with her34:00 – Behind the scenes of her coaching offers40:00 – Knowing who not to work with42:00 – Why integrity matters more than scaling fast