“If this work isn't valued now, what hope do we have as a humanity?” asks Lucy von Sturmer, the founder and director of Creatives for Climate, on the Climate Humans podcast. In conversation with HERO’s Mauricio Porras, Lucy shares how she’s mobilizing and upskilling the creative industry to drive solutions and not pollution, what it means to be an activist communicator, and why being a hero is all about “lifting while leading”.

Visit the Creatives for Climate hub.

00:27 Meet Lucy von Sturmer, the founder and director of Creatives for Climate

02:21 Quick fire questions

05:01 Lucy's climate success stories

08:36 Lucy's journey into climate advocacy

21:30 Building Creatives for Climate

25:40 Funding and philanthropy in climate 

26:23 The importance of stories and strategic narratives 

27:32 Lessons learned becoming a non profit 

30:02 Balancing idealism with practicality 

33:28 The importance of funding and support

41:47 Supporting creative activism and creating "pockets of possibility"

43:56 Final thoughts 

Climate Humans is brought to you by HERO, the first platform where you can directly fund people-powered climate solutions.

Produced and edited by Ben Beheshty.

Executive produced by Josie Colter.

Hosted by Mauricio Porras.