What drives real people to make real decisions in the real world?
That’s the question Paul Craven has been answering for decades.
Throughout his senior roles at some of the biggest names in finance, including Goldman Sachs, Paul used behavioural science to understand how clients think, how relationships are built, and how decisions are really made.
Today, he’s a global expert in the field. A keynote speaker, founding partner of the Cialdini Institute, and trusted coach to organisations around the world, he teaches others how to use the psychology of persuasion to drive real results.
In this episode, Paul joins Nick to explore the world of behavioural science and how understanding human decision-making can transform how we lead, sell, and work.
You’ll discover the practical behavioural science approaches you can use in your consultancy to help you build stronger relationships, sell more effectively and influence decisions in a way that lands well.
They dive into:
✅ Paul’s journey from Goldman Sachs to founding his own business
✅ Dr Robert Cialdini’s seven scientifically-proven techniques of ethical persuasion and how to use them
✅ Why your brain is tricking you and what to do about it
✅ How magic reveals the surprising shortcuts our minds take
Whether you’re running a consultancy, leading a team, or just curious about what makes people tick, this episode will shift how you see the world.
Enjoy the show!
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What drives real people to make real decisions in the real world?
That’s the question Paul Craven has been answering for decades.
Throughout his senior roles at some of the biggest names in finance, including Goldman Sachs, Paul used behavioural science to understand how clients think, how relationships are built, and how decisions are really made.
Today, he’s a global expert in the field. A keynote speaker, founding partner of the Cialdini Institute, and trusted coach to organisations around the world, he teaches others how to use the psychology of persuasion to drive real results.
In this episode, Paul joins Nick to explore the world of behavioural science and how understanding human decision-making can transform how we lead, sell, and work.
You’ll discover the practical behavioural science approaches you can use in your consultancy to help you build stronger relationships, sell more effectively and influence decisions in a way that lands well.
They dive into:
✅ Paul’s journey from Goldman Sachs to founding his own business
✅ Dr Robert Cialdini’s seven scientifically-proven techniques of ethical persuasion and how to use them
✅ Why your brain is tricking you and what to do about it
✅ How magic reveals the surprising shortcuts our minds take
Whether you’re running a consultancy, leading a team, or just curious about what makes people tick, this episode will shift how you see the world.
Enjoy the show!
Ep. 157: Consulting’s Next Chapter: Transformation, AI, & Thinking Differently with Chris Tomlinson
Climb In Consulting
1 hour 10 minutes 28 seconds
4 months ago
Ep. 157: Consulting’s Next Chapter: Transformation, AI, & Thinking Differently with Chris Tomlinson
What does it take to lead transformation in today’s fast-moving, tech-fuelled world?
In this episode of Climb in Consulting, Nick chats with Chris Tomlinson - or ‘Tommo’, as most people know him - a seasoned transformation leader and Managing Director of Muuto Consulting. With two decades of experience navigating complex change and helping organisations evolve, Tommo brings a refreshing, no-nonsense take on what real transformation looks like.
They dive deep into everything from starting Muuto and scaling it through different growth stages, to the future of consulting and how AI is rewriting the rules. Tommo also shares insights from his current Master’s in AI at Oxford and how it has shaped the way he thinks about everything, from business models to ethics.
Whether you're curious about AI in consulting or building a boutique firm of your own, this one’s packed with fresh thinking and hard-earned lessons.
This episode covers:
✅ What scaling a boutique consultancy really feels like
✅ The evolving consulting model from traditional hierarchies to consortium-style collaboration
✅ AI as an enterprise re-engineering tool, not just another tech fad
✅ How small firms can experiment and lead the way with AI adoption
✅ The human side of AI, where consultants still shine
Enjoy the show!
Climb In Consulting
What drives real people to make real decisions in the real world?
That’s the question Paul Craven has been answering for decades.
Throughout his senior roles at some of the biggest names in finance, including Goldman Sachs, Paul used behavioural science to understand how clients think, how relationships are built, and how decisions are really made.
Today, he’s a global expert in the field. A keynote speaker, founding partner of the Cialdini Institute, and trusted coach to organisations around the world, he teaches others how to use the psychology of persuasion to drive real results.
In this episode, Paul joins Nick to explore the world of behavioural science and how understanding human decision-making can transform how we lead, sell, and work.
You’ll discover the practical behavioural science approaches you can use in your consultancy to help you build stronger relationships, sell more effectively and influence decisions in a way that lands well.
They dive into:
✅ Paul’s journey from Goldman Sachs to founding his own business
✅ Dr Robert Cialdini’s seven scientifically-proven techniques of ethical persuasion and how to use them
✅ Why your brain is tricking you and what to do about it
✅ How magic reveals the surprising shortcuts our minds take
Whether you’re running a consultancy, leading a team, or just curious about what makes people tick, this episode will shift how you see the world.
Enjoy the show!
