What drives real people to make real decisions in the real world?
That’s the question Paul Craven has been answering for decades.
Throughout his senior roles at some of the biggest names in finance, including Goldman Sachs, Paul used behavioural science to understand how clients think, how relationships are built, and how decisions are really made.
Today, he’s a global expert in the field. A keynote speaker, founding partner of the Cialdini Institute, and trusted coach to organisations around the world, he teaches others how to use the psychology of persuasion to drive real results.
In this episode, Paul joins Nick to explore the world of behavioural science and how understanding human decision-making can transform how we lead, sell, and work.
You’ll discover the practical behavioural science approaches you can use in your consultancy to help you build stronger relationships, sell more effectively and influence decisions in a way that lands well.
They dive into:
✅ Paul’s journey from Goldman Sachs to founding his own business
✅ Dr Robert Cialdini’s seven scientifically-proven techniques of ethical persuasion and how to use them
✅ Why your brain is tricking you and what to do about it
✅ How magic reveals the surprising shortcuts our minds take
Whether you’re running a consultancy, leading a team, or just curious about what makes people tick, this episode will shift how you see the world.
Enjoy the show!
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What drives real people to make real decisions in the real world?
That’s the question Paul Craven has been answering for decades.
Throughout his senior roles at some of the biggest names in finance, including Goldman Sachs, Paul used behavioural science to understand how clients think, how relationships are built, and how decisions are really made.
Today, he’s a global expert in the field. A keynote speaker, founding partner of the Cialdini Institute, and trusted coach to organisations around the world, he teaches others how to use the psychology of persuasion to drive real results.
In this episode, Paul joins Nick to explore the world of behavioural science and how understanding human decision-making can transform how we lead, sell, and work.
You’ll discover the practical behavioural science approaches you can use in your consultancy to help you build stronger relationships, sell more effectively and influence decisions in a way that lands well.
They dive into:
✅ Paul’s journey from Goldman Sachs to founding his own business
✅ Dr Robert Cialdini’s seven scientifically-proven techniques of ethical persuasion and how to use them
✅ Why your brain is tricking you and what to do about it
✅ How magic reveals the surprising shortcuts our minds take
Whether you’re running a consultancy, leading a team, or just curious about what makes people tick, this episode will shift how you see the world.
Enjoy the show!
Episode 154: From Side Hustle to £8M - Cross 8’s Journey with Tobias Robinson
Climb In Consulting
1 hour 30 minutes 37 seconds
7 months ago
Episode 154: From Side Hustle to £8M - Cross 8’s Journey with Tobias Robinson
What does it take to scale a consultancy fourfold, while keeping culture, autonomy, and team spirit at the centre?
In this episode of Climb in Consulting, Nick Synnott sits down with Tobias Robinson, Co-Founder and Managing Director at Cross 8, to explore exactly that.
Tobias’ story is anything but typical. From starting as a contractor to co-founding a consultancy that’s grown from £2M to £8M in just three years, he shares his unfiltered take on entrepreneurship, leadership, and how to grow a values-driven business that still delivers commercially.
This episode covers:
- Why Tobias believes schools need to teach entrepreneurship early
- Cross 8’s journey to £8M and the systems that made it happen
- Why Toby prioritised hiring experienced consultants over the traditional pyramid
- Cross 8’s global fire engine expedition and why it says everything about their culture
- The power of practical skills, risk appetite, and building a business that works for life, not just the exit
- How Tobias manages multiple ventures without burning out, and why Oliver Burkman’s philosophy changed how he works
Whether you’re growing your consulting firm, thinking about your next move, or just love a good entrepreneurial story, this episode is packed with lessons.
Enjoy the show!
Climb In Consulting
What drives real people to make real decisions in the real world?
That’s the question Paul Craven has been answering for decades.
Throughout his senior roles at some of the biggest names in finance, including Goldman Sachs, Paul used behavioural science to understand how clients think, how relationships are built, and how decisions are really made.
Today, he’s a global expert in the field. A keynote speaker, founding partner of the Cialdini Institute, and trusted coach to organisations around the world, he teaches others how to use the psychology of persuasion to drive real results.
In this episode, Paul joins Nick to explore the world of behavioural science and how understanding human decision-making can transform how we lead, sell, and work.
You’ll discover the practical behavioural science approaches you can use in your consultancy to help you build stronger relationships, sell more effectively and influence decisions in a way that lands well.
They dive into:
✅ Paul’s journey from Goldman Sachs to founding his own business
✅ Dr Robert Cialdini’s seven scientifically-proven techniques of ethical persuasion and how to use them
✅ Why your brain is tricking you and what to do about it
✅ How magic reveals the surprising shortcuts our minds take
Whether you’re running a consultancy, leading a team, or just curious about what makes people tick, this episode will shift how you see the world.
Enjoy the show!
