On this episode of the Climbing Business Journal podcast, host John Burgman is joined by Megan Cheek. Megan is the Digital Marketing Manager and Content Strategist for Climbing Collective, which includes the Inner Peaks gyms in North Carolina, Philadelphia Rock Gyms in Pennsylvania, and Hudson Boulders in New York. They talk about what the Climbing Collective is and how several different gyms and gym brands operate within it. From there, they chat about Megan's role as a content strategist and what it means to create content for gyms these days. John and Megan pinpoint the new Inner Peaks location, which is in the NoDa neighborhood of Charlotte. They discuss the NoDa gym's layout and the focus at the gym on the first-time climber’s journey. To that point, Megan provides some insights on how a gym's layout can help foster the development of a climber, from beginners to longtime members. General Topics Covered What is the Climbing Collective? Megan’s Role in Marketing Storytelling in Climbing Adapting to Changing Marketing Trends Inner Peaks Noda Design Neurodiversity in Climbing Staff Training on Failure Is the Art of Projecting Lost Indoors? Positive Experiences and Member Retention Show Notes @InnerPeaksClimbing @PhilaRockGym @HudsonBoulders Thank you Butora and Rock Gym Pro for your support!And thank you Devin Dabney for your music!