This is a solo, year-in-review episode of Closing Conversations. After a year of conversations with founders, operators, consultants, and sales leaders, certain themes became impossible to ignore. Rather than recap individual guests or moments, this episode pulls together the patterns that showed up again and again—regardless of industry, title, or experience level. In this reflection, Max shares what hosting Closing Conversations clarified about sales, leadership, and building teams that act...
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This is a solo, year-in-review episode of Closing Conversations. After a year of conversations with founders, operators, consultants, and sales leaders, certain themes became impossible to ignore. Rather than recap individual guests or moments, this episode pulls together the patterns that showed up again and again—regardless of industry, title, or experience level. In this reflection, Max shares what hosting Closing Conversations clarified about sales, leadership, and building teams that act...
Episode 14: Why Alignment Beats Attribution and Community Beats Cold Ads (with Casie Gillette, Sr. Director of Member & Sponsor Marketing at The Suite)
Closing Conversations
41 minutes
2 months ago
Episode 14: Why Alignment Beats Attribution and Community Beats Cold Ads (with Casie Gillette, Sr. Director of Member & Sponsor Marketing at The Suite)
Casie Gillette has spent nearly two decades turning demand gen into pipeline—from agency days and SEO’s rise to leading member & sponsor marketing at The Suite. In this episode, we get into: * Why the last 5 years changed marketing more than the previous 15 * Getting beyond generic content: publish the specifics buyers can’t Google * True ABM (really contact-based): precision ICPs, lists that actually qualify, and where Clay fits * Email is saturated—what still works (and where hu...
Closing Conversations
This is a solo, year-in-review episode of Closing Conversations. After a year of conversations with founders, operators, consultants, and sales leaders, certain themes became impossible to ignore. Rather than recap individual guests or moments, this episode pulls together the patterns that showed up again and again—regardless of industry, title, or experience level. In this reflection, Max shares what hosting Closing Conversations clarified about sales, leadership, and building teams that act...
