The big one: time to relaunch that brand | Yoni Solomon

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CMO Diaries

CMO Alliance

15 episodes

9 months ago

Want to excel in a new CMO role? Looking to sharpen up your skills? Find out what leading CMOs are prioritizing, how they're overcoming challenges, and what resources they've relied on.

Marketing

Business

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Want to excel in a new CMO role? Looking to sharpen up your skills? Find out what leading CMOs are prioritizing, how they're overcoming challenges, and what resources they've relied on.

Marketing

Business

The big one: time to relaunch that brand | Yoni Solomon | CMO Diaries

CMO Diaries

32 minutes 24 seconds

4 years ago

The big one: time to relaunch that brand | Yoni Solomon | CMO Diaries

Rebranding can be a mammoth undertaking, but it's something most CMOs will have to do at some time in their career. Yoni Solomon, CMO of Uptime.com is back for another CMO Diaries to share how he's been approaching the process and the lessons he's learned for other CMOs.

Key talking points:

The importance of technical details when it comes to rebranding a tech product.
How to lead a team and align other departments behind your new direction.
How to balance speed with precision and not making concessions.