In this insightful episode of CMO Weekly, host Hayley Clover sits down with Akshay Khanna, the Co-Founder and CEO of Jackpot.com, to explore the bold move of digitizing the $120 billion US lottery industry.
Akshay, a visionary leader with a strategic background spanning StubHub, Harris Blitzer Sports & Entertainment, and private equity, discusses how his team is "reimagining how Americans experience one of their oldest pastimes—lottery—at the tap of a phone". He reveals the blueprint for building a high-growth, regulated e-commerce platform in a historically analog market where 99% of purchases are still made in-person, typically with cash.
Key Takeaways You'll Learn:
The Digitization Challenge: How Jackpot.com is pioneering a lottery courier platform that allows users to purchase official lottery tickets directly from their mobile devices.
Building Trust & Integrity: The critical importance of prioritizing security, trust, and regulatory integrity to establish a foundation for long-term growth in the gaming space.
The CMO's Role in a Regulated Industry: Strategies for successful market entry and rapid expansion across multiple US states.
Responsible Gaming as a Feature: Why responsible gaming safeguards (including default spending limits) are a core part of the product and business model.
Marketing Partnerships: The power of bold brand partnerships, such as the collaboration with the New York Yankees, to acquire customers and build credibility.
Tune in for a masterclass on navigating complex regulatory landscapes, leveraging consumer tech experience in a legacy industry, and scaling a disruptive e-commerce business built on convenience and trust.
About CMO Weekly: "CMO Weekly," hosted by OpenFortune's Hayley Clover, explores the journeys of top Chief Marketing Officers, uncovering their strategies, challenges, and success stories.