Mazen Alawar, Head of Marketing at Cosm, joins CMO Weekly to peel back the curtain on immersive entertainment and the future of the live fan experience! Mazen is leading the charge on Cosm’s revolutionary Shared Reality venues, blending the physical and virtual worlds for live sports, concerts, and more. Hit play to learn the secrets of marketing a truly one-of-a-kind, cutting-edge brand.

In this episode, host Hayley Clover sits down with marketing veteran Mazen Alawar to discuss building a brand at the intersection of entertainment, media, and technology. Mazen dives deep into Cosm's mission to redefine how we experience content by immersing fans in massive LED dome-based venues.

Discover Mazen's playbook for marketing a novel, category-defining product. We explore:

The Power of Shared Reality: What is the technology behind Cosm’s immersive experience and how does it create a stadium-like atmosphere for fans?

Building a New Category: The unique challenges and strategies for launching and scaling a premium entertainment concept like Cosm in a new market.

From MySpace to the Grammys: How his strategic and creative expertise, honed at MySpace (a true digital pioneer!) and The Recording Academy (The GRAMMYs), informs his current brand-building at Cosm.

The Marketer’s Mindset: Mazen shares his bold moves and tough lessons from his career, giving you the breakthrough ideas needed to stay ahead in a fast-changing industry.

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