In this episode of CMOs Anonymous, we sit down with Tony Gruebner, current VP of Brand at UpGuard and previous CMO at Pepperstone, former data and strategy lead at Sportsbet, to unpack what it really takes to be a modern marketer. From his roots in analytics to launching global brand campaigns, Tony shares how a background in data helped shape his approach to creativity, leadership, and cutting through the noise. Tony opens up about the evolution of the CMO role—from a traditional marketing l...
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In this episode of CMOs Anonymous, we sit down with Tony Gruebner, current VP of Brand at UpGuard and previous CMO at Pepperstone, former data and strategy lead at Sportsbet, to unpack what it really takes to be a modern marketer. From his roots in analytics to launching global brand campaigns, Tony shares how a background in data helped shape his approach to creativity, leadership, and cutting through the noise. Tony opens up about the evolution of the CMO role—from a traditional marketing l...
Nina Putica on Marketing During Motherhood, Thriving in Australian MarComms as an ESL Speaker, and B2B Attribution Hills Worth Dying on
CMOs Anonymous
55 minutes
11 months ago
Nina Putica on Marketing During Motherhood, Thriving in Australian MarComms as an ESL Speaker, and B2B Attribution Hills Worth Dying on
"Nobody has got it right." We speak to Nina Putica, former Marketing Director at Braze and current Head of Marketing at Weel (yes, we recorded this a long time ago), about marketing during motherhood, thriving in Australian MarComms as an ESL speaker, and B2B measurement hills worth dying on. Join to hear us get into the weeds about B2B attribution, path to purchase, and tying inbound leads to the channels driving ROI. Follow Nina Putica on LinkedIn here: https://www.linkedin.com/in/nina-...
CMOs Anonymous
In this episode of CMOs Anonymous, we sit down with Tony Gruebner, current VP of Brand at UpGuard and previous CMO at Pepperstone, former data and strategy lead at Sportsbet, to unpack what it really takes to be a modern marketer. From his roots in analytics to launching global brand campaigns, Tony shares how a background in data helped shape his approach to creativity, leadership, and cutting through the noise. Tony opens up about the evolution of the CMO role—from a traditional marketing l...
