In this episode of CMOs Unscripted, host Lisa Martin sits down with Mandy Dhaliwal, CMO of Nutanix, to explore how integrated marketing has become a strategic operating model for high-growth organizations. With over 25 years of experience in cloud and software markets, Mandy shares how modern CMOs can elevate marketing from a siloed function to a powerful, company-wide driver of value.
Mandy outlines why integrated marketing isn’t just a tactic—it’s a mindset. She shares practical insights on interlocking with sales, product, customer success, and the boardroom, all while keeping the customer at the center of every decision. From navigating a major business transformation at Nutanix to integrating AI into the marketing stack, Mandy breaks down what it really takes to lead with vision, impact, and agility.
Key Takeaways:
● Integrated Marketing as Operating Model: It’s not a fad—it’s how modern CMOs lead. ● Stakeholder Buy-In: Speak their language, not marketing jargon.
● Customer-Centric Storytelling: Why clarity and consistency matter most.
● Full-Stack Marketing: A look at how Nutanix structures product, brand, data, campaigns, and more.
● AI-Driven Future: Why Mandy’s putting agents on the org chart.
● From Brand to Revenue: How today’s CMOs measure success by business outcomes, not just MQLs.
Whether you're scaling a startup, leading a global enterprise, or trying to align your team around shared goals, this episode offers a masterclass in integrated, customer-first marketing leadership. Watch now and subscribe for biweekly episodes featuring the world’s top CMOs.