In this conversation, Joshua McCowen and Zuza Hicks delve into the foundational aspects of branding, emphasizing that branding extends far beyond just a logo. They discuss the importance of understanding branding is a perception held by others, the critical role of culture, and the necessity of defining a brand's purpose.
The conversation outlines five essential elements for effective branding: defining the brand's Why, What, and How, establishing your brand narrative, understanding the primary audience, creating a messaging framework, and designing your visual language.
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Hosted By
Zuza, Founder at Nicely Made, blends strategy and research to shape quietly rebellious brands with purpose—helping businesses stand out and leave their mark.
Josh, Founder & Principal at Lofty Word, leads strategy, ideation, and creative execution for small to medium-sized businesses—empowering clients to build brands with confidence and clarity.
Interested in collaborating and elevating your brand? Let’s Connect!