For decades, skateboarding wanted nothing to do with Nike. Too big. Too corporate. Too far removed from a culture built on instinct, rebellion, and earned credibility. And skaters could smell the disconnect from a mile away. Nike had already tried twice and failed. Money, power, and global reach weren’t enough. What they lacked was trust. In this episode of Co-Pro, we unpack the moment Nike stopped trying to force its way into skateboarding and instead chose to listen. A third attempt. New le...
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For decades, skateboarding wanted nothing to do with Nike. Too big. Too corporate. Too far removed from a culture built on instinct, rebellion, and earned credibility. And skaters could smell the disconnect from a mile away. Nike had already tried twice and failed. Money, power, and global reach weren’t enough. What they lacked was trust. In this episode of Co-Pro, we unpack the moment Nike stopped trying to force its way into skateboarding and instead chose to listen. A third attempt. New le...
Tighten your chin strap and get ready to rip through a full loop with Thor Drake—builder, dreamer, and visionary behind countless all gas / no brakes events via his community-charged hub, the One Moto Cafe. Thor’s tale is equal parts grit, garage grease, and make-it-yourself magic: From his slippery roots as an Arizona hockey grom, to finding his footing in the creative counterculture, building badass passion projects, and eventually launching one of the world’s most iconic motorcycle happe...
CO-PRO
For decades, skateboarding wanted nothing to do with Nike. Too big. Too corporate. Too far removed from a culture built on instinct, rebellion, and earned credibility. And skaters could smell the disconnect from a mile away. Nike had already tried twice and failed. Money, power, and global reach weren’t enough. What they lacked was trust. In this episode of Co-Pro, we unpack the moment Nike stopped trying to force its way into skateboarding and instead chose to listen. A third attempt. New le...
