In this solo episode, Keith Grabowski reflects on a powerful idea he discovered only recently when his son shared Rick Rubin’s book The Creative Act. What began as a conversation about hitting and baseball opened the door to a much larger truth about coaching and the offseason. Every winter and spring, coaches get flooded with ideas. Clinics, articles, cut-ups, and social feeds offer endless “solutions” and new ways to install, practice, and teach. Instead of clarity, the volume often leads to confusion. Keith breaks down the Rubin excerpt that stopped him in his tracks and explains how the principles of creativity apply directly to football coaching. He shares the lessons he learned over years of trial and error and why philosophy—not information—is the real filter that allows coaches to grow without becoming overwhelmed. You’ll leave this episode with a clear, practical way to approach the offseason, evaluate new ideas, and build a system grounded in what you believe, not what everyone else is doing. If you want to start the offseason with purpose, this episode will help you cut through the noise and create with clarity. See the video version on Spotify or at coachandcoordinator.com Learn more about your ad choices. Visit megaphone.fm/adchoices