In a world of intense social media messaging and traditional "man box" expectations, how can coaches connect with and lead young male athletes effectively? In part 2 of our conversation with Kip Ioane of Teams of Men to explore a coaching philosophy that goes beyond yelling and wins. Kip shares powerful stories and actionable strategies for using vulnerability as a strength, co-creating a positive team culture, and helping athletes find their authentic selves. This isn't just about coaching a better game—it's about building better men.Kip discusses a new approach to coaching young male athletes that focuses on emotional intelligence and challenging traditional masculinity, often referred to as the "man box." Instead of relying on old-school, aggressive coaching methods, the conversation highlights the importance of fostering self-awareness, creating a safe space for difficult conversations, and empowering athletes to question harmful messages they receive from society, music, and even family members. The episode also explores the power of vulnerability from coaches and the importance of co-creating team culture with the athletes themselves.Learn more about Teams of Men: https://www.teamsofmenmembership.group/Join the TOC Coach Community- Get your 7 Day Free Trial https://www.skool.com/toccoach/aboutSubscribe to the Team Culture Toolbox Newsletter so you don’t miss the notes to this and every episode! https://www.tocculture.com/newsletter Learn More and Apply for the next TOC Coaching Retreat: https://www.tocculture.com/retreat Listen to the Culture Builders Podcast: Youtube | SpotifyInterested in booking TOC for a team meeting/consultation? Click here→ https://www.tocculture.com/contactTOC Coaching & Culture Certification : https://www.tocculture.com/offers/3FEMNae2/checkoutLearn More about TOC and how we can help enhance your coaching experience https://www.tocculture.com/Learn More about Besty Butterick and her work with coaches! https://betsybutterick.com/Follow Us On Social MediaSubstack: https://substack.com/@jpnerbuntocInstagram- https://www.instagram.com/tocculture/ TikTok- https://www.tiktok.com/@tocculture Youtube- https://www.youtube.com/@tocculture