In this episode of Coaching for Creatives, Aura McKay, founder of Business of Creativity, provides practical tips and tools to help freelancers and creatives confidently discuss budgets with high-profile clients. By addressing common fears and misconceptions surrounding money conversations, Aura highlights ways to reframe these discussions as partnerships, emphasizing the importance of clarity and transparency. She offers specific phrases and approaches to facilitate smooth and effe...
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In this episode of Coaching for Creatives, Aura McKay, founder of Business of Creativity, provides practical tips and tools to help freelancers and creatives confidently discuss budgets with high-profile clients. By addressing common fears and misconceptions surrounding money conversations, Aura highlights ways to reframe these discussions as partnerships, emphasizing the importance of clarity and transparency. She offers specific phrases and approaches to facilitate smooth and effe...
Price as a Bridge: Connecting Profit and Client Value
Coaching For Creatives with Aura McKay
7 minutes
1 year ago
Price as a Bridge: Connecting Profit and Client Value
In this episode of Coaching for Creatives, business coach Aura McKay discusses the concept of pricing as a bridge between a freelancer's desire for profit and a client's desire for value. She highlights the importance of understanding costs, calculating profits, and connecting with clients to meet their budget expectations effectively. Aura also encourages freelancers to reframe their thinking around pricing and provides resources such as a free pricing guide and an upcoming pricing bootcamp ...
Coaching For Creatives with Aura McKay
In this episode of Coaching for Creatives, Aura McKay, founder of Business of Creativity, provides practical tips and tools to help freelancers and creatives confidently discuss budgets with high-profile clients. By addressing common fears and misconceptions surrounding money conversations, Aura highlights ways to reframe these discussions as partnerships, emphasizing the importance of clarity and transparency. She offers specific phrases and approaches to facilitate smooth and effe...
