Leaders aren’t born; they’re made. Many leaders reach points in their careers where what worked yesterday doesn’t work today. This Monday show helps leaders thrive at these key inflection points. Independently produced weekly since 2011, Dr. Dave Stachowiak shares insights from a decade of leading a global leadership academy, plus more than 15 years of leadership at Dale Carnegie. Bestselling authors, proven leaders, expert thinkers, and deep conversation have attracted 50 million downloads and over 300,000 followers. Join the FREE membership to search the entire leadership and management library by topic at CoachingforLeaders.com
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Leaders aren’t born; they’re made. Many leaders reach points in their careers where what worked yesterday doesn’t work today. This Monday show helps leaders thrive at these key inflection points. Independently produced weekly since 2011, Dr. Dave Stachowiak shares insights from a decade of leading a global leadership academy, plus more than 15 years of leadership at Dale Carnegie. Bestselling authors, proven leaders, expert thinkers, and deep conversation have attracted 50 million downloads and over 300,000 followers. Join the FREE membership to search the entire leadership and management library by topic at CoachingforLeaders.com
757: The Key Elements of a Powerful Personal Brand, with Goldie Chan
Coaching for Leaders
39 minutes 52 seconds
1 month ago
757: The Key Elements of a Powerful Personal Brand, with Goldie Chan
Goldie Chan: Personal Branding for Introverts
Goldie Chan is the founder of Warm Robots, a social media strategy and creative agency, and she is herself a creative, keynote speaker, author, and cancer survivor. She was named the “Oprah of LinkedIn” by Huffington Post, and her creative video channel won LinkedIn Top Voice for Social Media. She is the author of Personal Branding for Introverts (Amazon, Bookshop)*.
Many of us aspire to have a powerful personal brand, but it’s not always clear where to start. In this conversation, Goldie and I zero in on the five elements that matter most – and what you can do to get started.
Key Points
Five C’s of personal branding:
Clarity: Surface it by determining three words you want to be associated with.
Consistency: The internet is for introverts. Find the medium where you can show up often and that plays to your strengths.
Competency: Rather than promoting yourself, promote the ideas and practices you stand for through your experience.
Confidence: Ego is when you shout who you are to a room, and confidence is when you know who you are in a room.
Community: Join in on conversations with people discussing what you care about. Find these communities or build your own.
Resources Mentioned
Personal Branding for Introverts by Goldie Chan (Amazon, Bookshop)*.
Interview Notes
Download my interview notes in PDF format (free membership required).
Related Episodes
The Four Critical Stories Leaders Need For Influence, with David Hutchens (episode 148)
The Way to Get Noticed by Key Stakeholders, with Daphne E. Jones (episode 614)
Your Reputation is Your Currency, with Maha Abouelenein (episode 703)
Discover More
Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.
Coaching for Leaders
Leaders aren’t born; they’re made. Many leaders reach points in their careers where what worked yesterday doesn’t work today. This Monday show helps leaders thrive at these key inflection points. Independently produced weekly since 2011, Dr. Dave Stachowiak shares insights from a decade of leading a global leadership academy, plus more than 15 years of leadership at Dale Carnegie. Bestselling authors, proven leaders, expert thinkers, and deep conversation have attracted 50 million downloads and over 300,000 followers. Join the FREE membership to search the entire leadership and management library by topic at CoachingforLeaders.com
