In the age of AI and content saturation, we're living in a trust recession. Short-form content grabs attention, but long-form podcasting builds the trust that converts listeners into clients. In this episode, Darren and Dustin break down the Four Pillars of Podcasting, a proven framework that helps coaches and consultants turn their podcast into a business-generating asset. Whether you're launching your first episode or reviving a stalled show, these four pillars will show you exactly where to focus. From defining your purpose to mastering your packaging, positioning, and pitch, this is your complete roadmap to podcast growth that actually drives revenue.

➡️ FREE CONTENT CLARITY AUDIT https://link.1898creative.com/widget/bookings/1898-creative/audit🔑 KEY TAKEAWAYS:⚡️ Why we're in a "trust recession" and how podcasting builds authority in an AI-saturated world⚡️ The Purpose Pillar: How to craft a one-sentence promise that defines your entire show⚡️ The Packaging Pillar: Why investing in thumbnails and titles is non-negotiable for growth⚡️ The Positioning Pillar: The pain + promise formula that hooks listeners in the first 60 seconds⚡️ The Pitch Pillar: How to invite listeners to work with you without feeling pushy or salesy⚡️ Why giving away your full strategy upfront actually helps you sell more⚡️ The biggest mistakes podcasters make that undermine growth💼 CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: https://www.instagram.com/darrenandrewcooperDustin's Instagram: https://www.instagram.com/dustinpeadIf this episode helped you, please:👍 Give it a thumbs up💬 Share your biggest takeaway in the comments🔔 Subscribe for weekly content strategy insights📲 Share with a fellow entrepreneur who needs to hear thisHASHTAGS:#PodcastGrowth #ContentStrategy #CoachingBusiness #PodcastTips #VideoMarketing #AuthorityBuilding #CoachingWithContent #CreateYourArt #LongFormContent #TrustMarketing #PodcastStrategy #ConsultantMarketing