Coca Cola BioSnap a weekly updated Biography.
Coca Cola has dominated headlines and social media chatter this past week for both business triumphs and controversy. The biggest buzz centers on the company’s AI-generated “Holidays Are Coming” campaign. Unveiled in early November, this year’s ad features animated animals celebrating as Coca Cola’s iconic red trucks roll into snowy towns. But instead of heartwarming nostalgia, the ad triggered a torrent of criticism across platforms like X and TikTok, with creators mocking numerous animation glitches and continuity errors. Critics from outlets like Bored Panda and Creative Bloq slammed the use of AI over human creatives, warning it could threaten jobs and authenticity in advertising. Still, Coca Cola’s chief marketing officer Manolo Arroyo insists the spots were shepherded by a real team, not just generative code, and cited major time and cost savings compared to traditional campaigns.
Despite the backlash, the ad became the most talked-about holiday campaign on social media in 2025 according to PR Week, outpacing all competitors and sparking a 930 percent jump in online conversation. Concurrently, the brand kicked off its much-loved UK Christmas Truck Tour for a fifteenth year, transforming city centers into Coke-fueled winter wonderlands and donating the equivalent of a million meals to FareShare, the food charity, as part of their corporate social responsibility push. Similar holiday caravans rolled into communities across North America, bringing Santa, free cans, and festive music to crowds in cities like Des Moines.
On the business side, Coca Cola continues to outpace the sector with third quarter results showing six percent organic revenue growth and profits per share up to 82 cents, driven by premium drink innovations and pricing power, as reported by Food Manufacturing and Nasdaq. Notably, the company announced the opening of Hungary’s first autonomous retail store with Kende Retail, aiming for 15 unmanned locations by 2026, marking a strategic pivot toward automation. Meanwhile, analysts at BofA Securities and Piper Sandler raised price targets for KO shares to as high as 81 dollars, citing strong earnings and solid margins.
Behind the scenes, high-level stock sales signaled possible internal maneuvering, with executive Nancy Quan selling over 2 million dollars’ worth of shares and fellow officer Manuel Arroyo planning to divest nearly 10 million under Rule 144, as reported by AInvest. Legal clouds also gathered, with the Australian High Court allowing tax authorities to pursue fresh arguments in a multi-year dispute over Coke’s transfer pricing. Industry watchers say this court battle could drag on for years.
Rounding out the week, Coca Cola updated festive packaging with new on-pack prize codes and teased fresh Instagram giveaways. Socially, the spotlight shifted to their role as a major player in the MIT AI Consortium and eco efforts like a new plastic cleanup pledge in the U.S. Despite headline bumps, Coca Cola’s brand remains at the center of global celebration and debate—an enduring force making spirits bright and critics loud.
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