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Cocktails, Tangents and Answers
Antidote 71
123 episodes
1 day ago
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Marketing
Comedy,
Education,
Business
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Marketing
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The Role of Culture in B2B Branding
Cocktails, Tangents and Answers
34 minutes
1 month ago
The Role of Culture in B2B Branding
Send us a text In B2B, your brand isn’t just a logo or a tagline, it’s the culture behind the company. From how your teams work together to how they show up for clients, culture shapes the story buyers believe and trust. In this episode, we’ll explore the link between culture and brand, why it’s a competitive advantage and how companies can intentionally build culture that drives growth. Chit-Cha Toddy The Chit-Cha Toddy was created by Shawn Chen, beverage director at RedFarm and prin...
Cocktails, Tangents and Answers
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