Sarah Lucena lives in San Francisco, and starts here day at 4:30 am to lead her LATAM team. She's originally from Brazil, born and raised on the north east side of the country. She studied in South Paulo, and spent 5 years in Uruguay, which was a huge influence in her career today. Outside of tech, she is a big cat lover, having 2 at her home. When it comes to Brazil, she recommends people visiting Rio, which condenses everything good about Brazil into one city. In the past, Sarah felt empty at her job. In other words, she was not happy with the legacy she was leaving. She built her team many times over, but was not able to create a team with the chemistry she was looking for. And the solutions for recruiting were supremely focused on the wrong signals for these types of connections. This is the creation story of Mappa. Our Sponsors: * Check out Incogni: https://incogni.com/codestory * Check out NordProtect: https://nordprotect.com/codestory Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy