[bonus] Hank's Email Drafts

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Code to Market

Gonto and Hank

42 episodes

1 week ago

Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

Marketing

Business

RSS

All content for Code to Market is the property of Gonto and Hank and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

Marketing

Business

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[bonus] Hank's Email Drafts

Code to Market

11 minutes 13 seconds

3 weeks ago

[bonus] Hank's Email Drafts

Most sales & marketing people hate my email drafts.

Because I'm not writing for them; I write for developers.

I crafted & tested these drafts for the last decade specifically to get enterprise pipeline from developers in product signup funnels at Vercel, GitLab, Neo4j, & Laravel (plus several startups I've advised).

And these emails beat every challenger's drafts for ten years! I believe they're strong enough to endure even if widely used, so I'm happy to share them (just ask).

So here's ten minutes of me nerding out about some emails I've worked on for years, including when I first wrote them, the behavioral psychology and cognitive biases I play into, and why sales and marketing people usually dislike them (until they see the results).

The drafts: https://ctm.fm/signup-emails